Sr. Producer: Responsible for the vision, content, interface and backend for Yahoo! properties. Provided leadership for cross-functional product teams to develop products and services and manage them throughout their life cycles with emphasis on managing content both internally produced and licensed from partners. Creation and maintenance of product roadmap and product requirements documents.
Properties produced include:
»Yahoo! Access (02/02 - Present), Managed content and features for broadband and narrowband access portals available only to Yahoo! access subscribers and users who purchased premium bundles. Led cross-functional team in the creation of an innovative premium offering layered on top of Yahoo!'s free products and services.
»Yahoo! Music (04/99 - 01/02), Built an offering that included over 250,000 artist pages with content such as news, reviews, charts, photos, lyrics, downloads, tourdates, message boards, clubs, similar artist data, and much more, from over 30 content partners.
»Yahoo! TV (04/98 - 04/99), Increased traffic to the site by over 1000% in less than 12 months. Built new features, added best-of-breed content partners, coordinated on-air for online barter marketing programs.
»UnfURLed (09/97 - 04/98), a co-branded web site born of a partnership between MTV and Yahoo!
Production Assistant: Responsible for creating, maintaining and updating areas on the MTV web site and America Online site. Producing and coding areas such as Indie Outing and Spring Break from scratch. Updating, maintaining and periodically improving areas such as Motel California, Buzz Clips, Biorythms and Rodman World Tour. Writing original copy. Creating and manipulating images using Adobe Photoshop and Equilibrium DeBabelizer. Hosting, organizing and running live events online in the MTV arena on AOL with artists such as The Verve Pipe, Perry Farrell, and The Cardigans.
Responsibilities included playing a role in virtually every aspect of the day to day operations of this small management company and record label. Designing and maintaining company web site. Creating and implementing marketing plans. Acting as a booking agent for developing bands under management. Acting as head of artist relations. Creating and maintaining databases. Information systems administrator.
College Marketing Representative: Responsibilities included development and execution of regional marketing for Atlantic artists in conjunction with local retail outlets, college press and radio. Developed special promotion campaigns targeting the Michigan State University community for artists such as Tori Amos, CIV, Jewel, Seven Mary Three, and many others..
CD-Rom buyer: Responsibilities include buying CD-Roms for the store and maintaining the section.
Department of Tour Marketing Intern: worked with the Tour Marketing department to maximize record sales in each market during the course of a tour. Assisted in coordination of ticket buys. Compiled artist itineraries for company distribution. Provided venues with artist product and promotional materials.
Promoter: Responsibilities included planning, organizing and management of raves with a minimum of six hundred attendees. Gathered investors for the financing of live events. Booked and contracted talent. Arranged travel and accommodations of talent. Employed and supervised security. Created and distributed advertising for events. Managed and budgeted payroll.
Promoter: Responsibilities included booking of talent for the venue. Created and distributed advertisements for live events. Managed and budgeted payroll.
Bachelor of Arts in Social Relations received 5/96 - GPA: 3.6 / 4.0